5 SMART WAYS TO PROMOTE YOUR BLOG ONLINE PART 3

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An image of a man updating his blog on his laptop

Imagine signing up for Facebook, Pinterest, Twitter, and Instagram while trying to build a new website, write one article a day to create interest in your blog and get it off the ground while planning future articles, and create a new product all at the same time.

That’s five accounts and article writing you have to manage by yourself.

I am going to let you in on a little secret. You know all those emails you get throughout the day, perhaps while you are on your lunch break?

An automated scheduler can post throughout the day for you for less than $10/month.

The Power of Artificial Intelligence and Blogging

A lot of online marketing and social media platforms these days use an automated scheduler for emailing newsletters to subscribers and posting to social media.

I write blog posts up to three months out. It’s great because I can plan my posts a year in advance, research a topic, and tweak my draft posts until it’s time to publish.

Notifications of new blog posts are posted to my Twitter account. The same goes for my Pinterest pins and Instagram posts.

Using a scheduler to publish new blog posts every Monday at 1 p.m. on my website allows more time to focus on producing quality content for my readers.

While I am traveling throughout the year taking photos and writing articles, my partner in crime AI is posting for me.

AI knows when users are online and pick the best time to share content taking the guesswork out of it.

Scheduling Tool to Promote Pinterest and Instagram Posts

Now you can sign up for all of those social media accounts, but I recommend starting with two.

Learn the complete ins and outs before adding more to your portfolio. The two I recommend are Pinterest and Instagram for a good reason.

My third recommendation is Tailwind for Pinterest and Instagram.

The Tailwind App is the number one social media scheduler.

Here is how the application works. You schedule your Pinterest pins, and Instagram posts 30 days or more out. What is a pin, you ask?

It consists of an image or a video containing a description and link that directs users to the designated website (like your website).

300 million people are active on Pinterest every month.

How would you like to have an increase in traffic by 778% in two months?

Another added benefit of the Tailwind App is it works with Pinterest.

It makes sure you aren’t posting the same content to the same boards by spacing your pins out.

The safety net helps avoid your pins and your account from getting flagged for being too spammy and getting deactivated.

There goes your website traffic.

How much does it cost? The free trial includes 100 pins on Pinterest and 30 posts on Instagram.

After the free trial, the lowest plan starts at $9.99 per month.

The Tailwind App is great for lazy pinners like me. What have you got to lose?

Scheduling Pins and Social Media Posts

If you have a Facebook account, the Tailwind App gives you the option to post to your Instagram account automatically.

It comes in handy if you decide to take that much-needed vacation and need a break from technology.

I don’t use Facebook as I didn’t see an increase in traffic to my site. Instead, get an SMS notification when it is time to post to Instagram.

I create my content months in advance. I like having the option to make tweaks to my posts before publishing on Instagram.

Another added benefit by integrating AI with your website and social media platforms, you can take a proactive approach to figure out the next steps in growing your business instead of constantly reacting.

How would you like to take a deep into the marketing aspect of your business to increase revenue, research more affiliate marketing opportunities to generate additional income, write an e-book, or create a shop of Etsy?

Overwhelming? Not so with your partner in crime AI!

Create Engaging and Interesting Online Content

Do you consider yourself a good writer? If you answered no, the fourth recommendation is to sign up for Grammarly.

The add-in works with Windows, WordPress, and Microsoft to automatically check for grammar mistakes making your writing more engaging.

While free to use, the premium version has more advanced proofing tools.

If you’re in college or work in occupations in which require writing a lot of papers, sales proposals, case studies, or a doctoral dissertation, the plagiarism tool is a bonus.

Who doesn’t want to be a better writer?

Grammarly Writing Support advertisement banner

Let’s pause here for a minute and let me sum up the recommended website, social media, and e-course tools I mentioned earlier before adding the last tidbits to this post.

1. Sign up for one blogging course and one social media course.

2. Research your target audience: gender, age, country, buying habits, etc. to effectively create brand awareness and increase website traffic.

3. When launching a website, go with a host that provides 24/7 customer service and is continuously scanning for vulnerabilities and prevents cyber attacks.

4. Start with two social media platforms. Once you know the ins and outs, add additional accounts to your portfolio as needed.

5. Integrate AI by automating your posts with a scheduler.

6. Sign up for Grammarly to further engage your audience.

7. Seek out a mentor to help grow your online business.

In part 4 of 5 Smart Ways to Promote Your Blog online, I will share tips on deciding which email marketing service to choose, deciding when to register a business, stock photography, and protecting your privacy online.

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